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Post by jacksluthers on Oct 11, 2020 23:57:35 GMT -8
Marketers often claim that image is everything, but style without substance quickly translates into reduced brand awareness and substandard sales. Banner advertising should be used not only to pique the curiosity of prospects but also help retain them by promoting brand awareness and loyalty. To do so, your brand must be built up so that that people will recognize it for years to come.
This will take some time, as people need to be reminded of your products and services on a regular basis until your brand becomes recognizable and well respected. Interestingly, banner ads can be erected almost anywhere, at virtually any time. The time and location are up to you, so researching where your banners will be most effective at reaching a large audience is paramount.
Fortunately, a sound marketing strategy will yield great results more often than not, as people will begin to notice your company logo and brand name over time, and eventually will begin associating with it and its messaging.
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